The goal of this phase was to gain a deeper understanding of the business, the potential users and introduce the process by getting everyone on the same page.

This phase involved having a look at similar existing websites and better define which features would be suitable for our needs.

This phase dealt with the potential organisation of different types of content on the site, sorting out the navigation, user flows as well as the visual design of the site.

Since the clients would be coding and building the site themselves, this stage involved offering consulting and support in terms of how designs were to be implemented.